Search Engine Optimization (SEO/SMO)
In today's world most businesses are turning to the internet to increase their prospective customer base so having a website for your business is a must. But having a website isn't enough, as internet marketing is a very competitive realm, and major search engines are continuously changing the way in which they deliver relevant content to the end-user. The internet just connects you to the world; it is up to you, as a business to decide how you want to market yourself to the world. So how does one go about doing this? Search Engine Optimization is how you effectively optimize the way search engines prioritize to deliver your content, business, products to the world. SEO has evolved into a complex and ever-changing field over the years and it is important to adapt to the changing environment if you want to grow your business. SEO techniques can be broadly classified into On-Page techniques: which are implemented during the website development phase and Off-Page techniques: which effectively focus on your Page-Rank.